For online stores
Know every sale still reaches Google and Meta.
Your ad accounts learn from the purchases your site reports. We watch every one on real visits and email you the day it stops, or starts arriving worth nothing.
Sounds familiar?
“Ad spend went up. Reported sales went down.”
“We moved to a new theme and conversions quietly stopped.”
“The pixel fires, but Meta says the sale was $0.”
Hear about it the day it breaks, not at month end.
A theme update renames a button. A new app swaps your checkout. The tags still fire, so every report looks normal. We compare each purchase with the ones before it and tell you what changed.
- One email when it breaks and one when it recovers. Never reminders.
- A plain summary to copy straight to your developer.
A key event arrived without its value
TagSentry alerts · to you, the owner · 09:14 UTC
Since 09:12 UTC, purchase on fernhill.example has fired with value and currency empty. The tags still fire, so your reports will count sales at $0.
ecommerce.value <empty> was <number:float>
ecommerce.currency <empty> was <string:3>
ecommerce.items <array:2>
We send once when something breaks and once when it recovers. Never reminders.
Every purchase, and every tag it reached.
See which tags fired from each event and where each one sent it: GA4, Google Ads, Meta and the rest. A test tag or an old agency's pixel shows up the moment it fires.
- GA4 · Event41sent togoogle-analytics.com
- Google Ads · Conversion38sent todoubleclick.net
- Meta Pixel · Purchase29sent tofacebook.com
Sent means the browser made the request. Payload shapes are kept, never values.
Your sales, live.
Mark purchase, add to cart and sign-up as key events, and we watch them closest.
Events
LivePurchase stopped arriving at 09:12
41 today before then · the rest of your events are fine · likely a checkout change
- Page view4,128Firing
- Product viewed1,377Firing
- Added to cart212Firing
- Checkout started96Firing
- Purchase41Broken
Purchase stopped arriving
TagSentry · 09:14 · to you
We haven't seen a purchase since 09:12. Your other events are still arriving, so a change to the checkout is the likely cause.
Open monitoring
One email when it breaks, one when it recovers.
Set up before your next campaign.
Ten minutes on a quiet afternoon. After that, we only email you when something needs you.
Tracking watch for trailpeak.com
- Paste one line above Tag ManagerYou, or your developer
- Connect Tag ManagerYou, one Google sign-in. Optional
- Mark purchase as a key eventYou, one click
- Watch every purchase on real visitsUs, every day
- Email you the day one breaksUs
What a busy store pays.
Each site is priced by its own use, and moves up a level only as it grows. You get one email when it does.
Trailpeak Outfitters
60,000 visitors · 3.2 million events a month
- Cookie banner, every country$19
- Watch on every sale$49
Includes the email when a sale arrives worth $0, and 90 days of history.
- Spend cap that switches it offNone
Thank you. Go do something fun.
Store owners ask us.
We're on Shopify. Does it see our checkout?
Not yet. Shopify's checkout pages don't run your theme's code, so our line doesn't load there. On your storefront it sees every event and the pixels in your theme, like product views, add to cart and sign-ups. On other platforms it watches the purchase itself.
What exactly do we get emailed about?
On every plan, the day an event like purchase stops arriving, or a new tracker appears. On paid plans, also the day a key event arrives empty or drops below its usual volume. One email when it breaks, one when it's fixed.
Will a cookie banner cost us sales data?
Less than most. Visitors in opt-out places like most of the US keep being counted until they say no. In ask-first places Google still gets cookieless signals it uses to fill the gaps.
Do you see our customers' order details?
No. We keep the shape of each payload, never its values: that value was a number and currency three letters, not what they were. Nothing that identifies a person leaves the browser.
Get the boring stuff off your plate.
Start with a free scan. We check for a cookie banner and whether it stops your trackers. Under a minute, no account.