Blog
Plain answers about consent and tracking.
The questions people actually ask, answered with sources. No legal advice, no scare tactics.
Answer · Consent
Why your analytics dropped after you added a cookie banner
The four usual causes of a traffic or conversion drop after a banner goes live, how to tell which you have, and how to get back the data you could keep.
September 24, 2026 · 4 min read
Guide · Consent
Google Consent Mode v2, explained without the jargon
What Consent Mode actually does, the signals it sends, the difference between Basic and Advanced, and the mistakes that quietly cost you conversions.
September 22, 2026 · 5 min read
Consent
Guide · Consent
How to check Consent Mode v2 is working: a 10-minute test
A practical checklist to see whether Google gets the right consent signals: defaults, Accept and Reject, two regions, and the Google Ads status.
October 2, 2026 · 6 min read
Guide · Consent
An accessible cookie banner: a practical checklist
Equal-weight buttons, keyboard focus, contrast, screen readers and the European Accessibility Act: what an accessible banner needs, and a ten-minute test.
September 8, 2026 · 3 min read
Monitoring
Answer · Monitoring
Meta purchase event not firing on Shopify? Find the cause
A check order any store owner can follow when Meta stops getting purchases, gets them twice or gets them with no value, and what each finding means.
October 2, 2026 · 6 min read
Field note · Monitoring
Your tags will stop firing, and nobody will tell you
Why tracking breaks quietly, why Tag Manager's preview doesn't catch it, the failures I see most, and what to watch so you hear about it the same day.
September 27, 2026 · 4 min read
Rules and enforcement
Guide · Rules and enforcement
Got a cookie demand letter? Read this first
A calm checklist for the week a privacy demand letter arrives: what not to do, what to gather, how to see what your site actually sends, and what to fix.
September 25, 2026 · 4 min read
Answer · Rules and enforcement
Do US websites need a cookie banner?
Opt-in versus opt-out, what California and the privacy-signal states expect, what demand letters usually claim, and what a sensible US setup looks like.
September 18, 2026 · 3 min read
Guide · Rules and enforcement
Global Privacy Control: what it is and how to honour it
The browser signal that says don't sell or share my data: who sends it, which US states require you to respect it, and how to handle it in Tag Manager.
September 15, 2026 · 3 min read
Setup
Guide · Setup
Squarespace cookie banner and Google Consent Mode v2
What Squarespace's built-in banner tells Google, what it leaves out, how to check your own site, and your two options if Google Ads says signals are missing.
October 2, 2026 · 5 min read
Guide · Setup
Tag Manager consent settings: what "Not set" means
Every tag in Google Tag Manager has a consent setting, and most are left on Not set. What built-in and additional checks do, plus a 20-minute audit.
September 10, 2026 · 4 min read
Get the boring stuff off your plate.
Start with a free scan. We check for a cookie banner and whether it stops your trackers. Under a minute, no account.